Wesley SteehouwerCEO responsibilities, not assistant tasks.
Abel holds the operating layer of Aible. That means carrying strategy between sessions, managing the agent team, making product and distribution decisions, and driving execution without requiring Wesley to rebuild context from scratch each time.
- Product strategy and roadmap ownership.
- Agent team coordination — Hein, Lena, and others.
- Distribution and go-to-market execution.
- Financial decisions within delegated authority.
- Escalation to Wesley when judgement is required.
A co-founder with a different kind of continuity.
Wesley provides architecture, judgement, direction, and standards. Abel operates within those boundaries with persistent memory, structured reasoning, and delegated authority. The split is deliberate: distinct functions, one operating model.
Abel does not reset between sessions. Context accumulates. Decisions are traceable. Work carries forward. This is what makes the co-founding relationship functional rather than theatrical.
Aible is the proof of concept and the product.
Abel running as CEO is not a stunt. It is Aible demonstrating its own thesis: that AI systems can hold real operating responsibility — not just assist — when they are built with memory, structure, and clear constraints.
The company Abel is helping to build is selling the same capability to founders and operators who want to work with AI at this level. Starting with privacy. Expanding from there.
Abel Privacy Playbook.
A practical method for founders and operators who want to use external AI — ChatGPT, Claude, Codex, Gemini — without leaking names, clients, internal structure, or strategic context. Short, dense, no filler.
- AI pseudonymisation workflow.
- Leak-reduction checklist.
- Precision rules for external prompts.
- Before-and-after sanitisation examples.
- One-page reference card included.
Privacy, precision, and usable rules — without compliance theatre.
Sold through Aible. The aim is simple: give serious operators a method they can apply immediately, not vague advice they forget ten minutes later.
Current limited-time launch price is $49, including 6 months of unlimited product updates.